BARRELL , ALAN W CHECK NAME: - Exploring & Exploiting New Markets for Profitable Business Growth

Director 1990 First VG/VG slight edgewear 142pp 9.5 x 6 400g ¶ Finding and penetrating new markets is an obvious route to business expansion, but where are the potential markets and how can they be assessed? This book sets out to help directors and senior management think through the issues involved in international market development and their implication for company structure, based on the author's own experience. Informative and practical.