HIGHAM, CHARLES FREDERICK.
Scientific Distribution.
London: Nisbet & Co, 1916. 1st edition. "To spread ideas, disseminate intelligence, and deal out commodities in a scientific way helps to make a community more intelligent, more orderly, more prosperous..The tool the modern world has sharpened to enforce the proper distribution of its products and ideas is Advertisement..To establish the science of Making Known on its proper basis, as embracing the direst need in the world, is the main object of this book." Pp.171. Fawn cloth, a little dusty and rubbed. G+.**Sir Charles Frederick Higham (17 January 1876 - 24 December 1938) was a British publicist, advertising consultant prominent in World War I and a Conservative Party politician elected as the Member of Parliament for Islington South in the County of London for one term, from 1918-22. Born in Walthamstow, he was the eldest son of Charles and Emily Higham. His father, a solicitor's clerk, died when he was nine years old. Along with his mother and two brothers he emigrated to the United States shortly after his father's death. Leaving home aged 13, he had a series of varied jobs including chemist's assistant, newspaper reporter and assistant hotel manager. In 1906 he returned to England, eventually establishing his own advertising agency, Charles F. Higham Limited. During the First World War the importance in waging a successful war against Germany and Austria-Hungary of advertising for army recruitment was realised by the government and Higham was appointed a member of the Committee on Recruiting Propaganda. He was later appointed Director of Publicity for the National War Savings Committee. He was knighted in 1921 for his wartime creativity and services."(wiki).
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Keywords: Charles Frederick Higham Scientific Distribution Historical Commodities Producer Retailer Production Salesmanship Consumer Price Taste Public Welfare Technique Psychology Business Literature 42647 Miscellaneous