ADVERTISING JOHN PLAYER'S CIGARETTES -

The Coronation of H.M. King George VI and H.M. Queen Elizabeth 1937 [title on front boards]. An album to contain Player's Coronation Series of Cigarette Cards (subtitle) Orig. edn.

S.L. [London], John Player & Son, 1937. Orig. limp wraps., stapled. Title printed on front boards, within a broad ornamental typographical border with at head the Royal Crown and initialled below GR. Company logo printed in centre of lower outer wrap. Album with tog. 12 stiff leaves (printed recto/verso). With 50 fine coloured cigarette cards pasted-in, initials, many text-ills. after drawings, drawing of Westminster Abbey inside front wrapper, illustration proclaiming the King printed inside lower outer wrap., text printed in greyish colour, within a floral typographical border throughout. A promotional coronation album by John Player & Son, commemmorating this coronation. 2 cards depict. the King and Queen, other cards depict. civil, religious and military historic ceremonial dress of dignitaries. Title printed at head of each page:The Coronation of T. (sic!) M. King George VI & Queen Elizabeth. A very nice copy of this promotional Album. Complete. (signature of previous owner in black ink in upper left corner).

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Book number: 43632

Keywords: plaatjes album cornonation george vi advertising promotion john player cigarette cards british dress uniforms civil military religious dress dignitaries

ADVERTISING - WINDOW DRESSING/DISPLAY,

Dekoration und Reklame. Blätter für Schaufenstergestaltung. [title in front boards]. Bilder aus unserrer Schaufenster Mappe/Billeder Fra vor Vinduesudstillings Mappe. 1/A [Erste Auflage/first edition].

Wien, R.H. Hammer, 1942. Small 4°., original clothbacked boards, front boards in colour with title and illustration in nice design. [152]pp. (76 lvs. nmbered in roman numerals) with numerous illustrations after photographs, some after drawings, illustrating specimens of windowdressing on behalf of german and danish retailers for all seasons, extensice captional bi-linguag texts in german and danish.supplying. A sample collection, compiled from previously published illustrations for windowdressing, presented by an unidentiefied german company,on behalf of german and danish retailers. A nice piece of advertising art and design. Very good copy, with a nicely designed coloured front voers.

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Book number: 48116

Keywords: design windowdressing reclame advertising publicity promotion reklam schufenster germany denmark danish history applied art ontwerpen display

ADVERTISING ART & PROMOTION -

Diabolo Boot Polish for patent leather and Box calf kid schoes.

S.I. [Boussu, Belgium], s.n.[Diabolo], [circa], 1950. Large oval shaped thin cardboard with a string at top, 46x28cm. Text in bold red and black type, coloured illustration representing a lady with a Bell-hop polishing her shoe (with paste of the brand Diabolo), also with coloured circular trade-mark at left tail margin, the whole printed within a narrow decorative red coloured border. (verso blank). SCAN AVAILABLE UPON REQUEST. An advertising piece representing shoe-paste of the brand Diabolo, manufactured in Belgium, a wall-piece for a shoe-retailer. (calendar that should be present at tail of oval is NOT present however). An interesting well-preserved piece of advertising art and sales poromotion.

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Book number: 47104

Keywords: advertising art promotion sales shoe polish diabolo belgium ephemera history europe polish paste

ADVERTISING-SALES PROMOTION,

Doe het Beter. Uit de Cursus Beter Bedrijfsbeheer.

Den Haag, Nederlandse R.K., Kruideniersbond, 1950. Small 8°, wraps., 46pp., text-ills., tables in text. 'Manual' for [dutch] grocers, in order to improve sales by means of better advertising, window-dressing, marketing & efficiency as publ. by the [dutch] Roman Catholic Grocer's organization. Interesting. Mint copy.

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Book number: 10188

Keywords: advertising

ADVERTISING & PUBLICITY -

THE DUTCH SHOE AND LEATHER GOODS EXPORTER. Volume I No. 5, May 1948.

S.L.[Apeldoorn], s.n. [De Vereenigde Vakpers], [..], 1948. Small 8°. Orig. wrappers, stapled. coloured illustrated front wrapper. 27pp. Coloured centre-fold. plate, being an advertisment of a shoe manufacturer L. Hamers, Kaatsheuvel, bearing 8 illustrations of female shoes, export statistics over 1947, many other advertism dispersed throughout text, and adverts. with illustrations of shoes and leather bags on last three unnumbered lvs. SCAN AVAILABLE UPON REQUEST. An odd issue of this monthly, printed on art paper, supplying information on dutch im-and exports of leather goods as shoes, ladies' leather hand- and shopping-bags, bicycle-bags, &c. Very fine copy.

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Book number: 45130

Keywords: advertising promotion publicity dutch leather exports shoes handbags shopping bags bicycle bags commerce economy

ADVERTISING - KUNSTHANDEL GEERLINGS,

Enkele belangrijke wenken betreffende de techniek van het Olieverfschilderen.

's-Gravenhage, Kunsthandel Geerlings, s.d. [circa], 1920. small 8°. A five-folding harmonica. 10pp. of text and illustrations, printed recto/verso. 8 tinted text-ills., illustrated front-side. Advertising leaflet as issued by a The Hague retailer Geerlings, offering a variety of oil-paint for artists, incl. varnishes and canvas, including technical directions for artists how and when to use various brands of oil-paint, canvas and varnishes, as supplied by a famous dutch wholesaler and manufacturer Talens, Apeldoorn municipality. Very well preserved.

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Book number: 45237

Keywords: advertising promotion publicity publiciteit talens oilpaint fine art material canvas technique manual dutch

ADVERTISING TALENS PAINT -

Enkele belangrijke wenken betreffende de techniek van het Olieverfschilderen. Orig. edn.

Apeldoorn-Djakarta-.., Koninklijke Talens & Zoon, s.d. [circa], 1950. small 8°. Orig. wrappers, stapled. 10pp. 9 tinted text-ills., table, illustrated manufacturer's advertism. printed on both sides of lower outer wrapper, with logo. Some technical hints for artists painting with oil-paint on canvas and other fabrics, with the brand Rembrandt, as manufactured by Royal Talens & Son, Apeldoorn. Fine.

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Book number: 45245

Keywords: advertising publicity marketing promotion talens oilpaint fine art artists technique hints publiciteit

ADVERTISING - FERDINAND BESTER,

Frühlingsboten der Stoffmuster.

Mittweida, Ferdinand Bester, s.d. [circa], 1950. sm. slim 8°. orig. pict. col. wraps. [6]pp. of text and illustrations, completely coloured, incl. a coloured centre-fold plate. Stapled. A promotional spring-catalogue as issued by a german Fabrics retailer Ferdinand Bester, advertsing the latest fashions in fabrics as artificial silks, woollens, cotton, mousseline with prices per metre, incl. ills. of female dress. A colourful and charmingly illustrated promotional piece. Very good copy.

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Book number: 41549

Keywords: fabrics fashion promotion advertising trade catalogue females dress woollens cotton artificial silk mousseline price list german

ADVERTISING - TRADE SAMPLER,

Geboortekaarten. Steeds Direct Leverbaar. A.B.C. Orig. edn.

S.I., s.n., s.d. [circa], 1955. Small folio, orig. stiff thin boards, single thread string through spine. Title and trader's logo (an Owl) printed on front side, printed within a red coloured 4-barred line border. Trader's presentation album with tog. 36 original birth-cards, varying in size, partly coloured and illustrated, partly with a small blue- or pink coloured silken ribbon (boy or girl baby), with matching envelopes, pasted on 7 limp leaves (recto/verso), with technical specifications to quality of paper and ordernumbers. [Monsterboek, E]. SCAN AVAILABLE UPON REQUEST. An original trade-album offering a variety of birth announcement cards with matching envelopes, varying in paper quality and colour, from the early 1950s, issued by an unidentified dutch printer. Very well preserved and complete. (spine-ends and corners of boards somewhat damaged).

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Book number: 46446

Keywords: advertising publicity trade catalogue sample birth cards monsterboek handelsreiziger trader printer reclame sampler history dutch

ADVERTISING SOUVENIR DUTCH EAST INDIES -

Gezichten uit Nederlandsch Indië. Orig. edn.

Amsterdam, Amsterdamsche Maatschappij van Levensverzekering, s.d. [circa], 1909. sm. oblong 8°. Orig. stiff col. decorated limp wraps, fairly large rectangular illustration on front wrapper. Stapled. [4]pp. of text, being name-lists of board of directors and commissioners, full-p. table indicating raise of financial turn-over, period 1873-1907, with promotional text printed on verso: why to take a life-insurance policy, 15 photogravure- plates (on versos only), with captions at tails in dutch. Promotional album published by the Amsterdam Life Insurance Co. Text supplies information on the company: names of directors, subsidiaries in colonial Indonesia and her agents, tables listing company's financial development from 1892 to 1908. Plates depict. striking landscape sceneries and famous building in various indonesian cities. A very nice copy.

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Book number: 42854

Keywords: promotion advertising views indonesia colonialism southeast asia topography life insurance levensverzekering architecture

ADVERTISING ART - PHILIPS GLOEILAMPEN FABRIEK,

Het goed verlichte Huis. [title on front wrapper]. Waarom goed licht? Orig. edn.

S.L. [Eindhoven], s.n. [Philips Gloeilampen fabriek], s.d. [circa], 1955. sm. 8°. Orig. wraps., stapled. Coloured illustrated front wrapper with title in white bold lettering at tail, circular motto:Licht is Leven, partly coloured on lower outer wrap. 35pp. Num. col. ills., of which some almost full-page, some tables in text, company's circular logo occasionally printed in tail margins and at very end. SCAN AVAILABLE UPON REQUEST. Promotes the application of electric light in dutch homes, general use of electricity, published by the dutch electronic conglomerate Philips, Eindhoven municipality. A nice and lavishly illustrated piece of advertising art in very good condition.

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Book number: 44783

Keywords: electrification electricity bulbs promotion publicity advertising philips eindhoven dutch homes sales management

ADVERTISING TALENS PAINT -

Handleiding voor het schilderen op zijde en andere stoffen, met Talens lichteichte Silka-verf. Orig. edn.

S.I. [Apeldoorn], Koninklijke Talens & Zoon, s.d. [circa], 1950. small 8°. Orig. wrappers, stapled. Coloured decorated paper fron side with title and manufacturer's logo in black in centre. 10pp. of cyclostyled text. 4 text-figs. and a diagramme. concise technical directions how to decorate silk and other fabrics, with paint products by a large dutch manufacturer Talens, Apeldoorn municipality, of paints and inks on behalf of painters and other artists. A nice piece of advertising art. (dutch retailer's rubber name stamp at tail of title on front wrapper and at tail of blank lower outer wrapper, NOT disturbing however).

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Book number: 45240

Keywords: textile art decorating painting colouring silk fabrics advertising manual technique talens apeldoorn dutch aaplied art craft handleiding publicity advertising publiciteit

ADVERTISING TALENS PAINT -

Handleiding voor het gebruik van Talens Reliefverf. Orig. edn.

S.L.[Apeldoorn], Koninklijke Talens & Zoon, s.d. [circa], 1950. small 8°. Orig. wrappers, stapled. Coloured decorated paper fron side with title and manufacturer's logo in black in centre. 10pp. of cyclostyled text. 4 text-figs. and a diagram, some other titles published by the same manufacturer on recte of lower outer wrapper, also stating some other brands as manufacturerd. concise technical directions how to apply relief paint, as produced by a large dutch manufacturer Talens, Apeldoorn municipality, of a variety of paints and ink on behalf of artists and draughtsmen. A nice piece of advertising art. (dutch retailer's rubber name stamp at tail of title on front wrapper and at tail of blank lower outer wrapper, NOT disturbing however).

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Book number: 45241

Keywords: manual technique instruction talens relief paint publicity promotion marketing advertising fine art applied art dutch talens manufacture

ADVERTISING-SLIKBOER, J.,

Handschrift in de Reclame.

Leiden, 1949. Small 8°, lettered boards, 112pp., over 40 text-ills. & figures, bibliography. An interesting 'manual', with as subject the psychology of typography as used in advertising & window-dressing. Totally revised edn. after original artt. as published 1942/1943 in the dutch monthly Organisatie en Efficiency. Mint copy.

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Book number: 10184

Keywords: advertising

ADVERTISING HÄNSEL-ECHO FASHIONS -

Hänsel-Echo. Herfst en Winter 1937/38. Mededeeling uit eigen kring van de Hänsel & Co. N.V. in Forst (Lausitz). [title on front wrapper].

S.L.[Forst], Hänsel & Co., 1937. small 4°. Orig. wrappers, stapled. Large coloured illustration of a jumping horse with a male on his back, in classical riding-clothes with black top-hat on front wrapper, two large illustrations of females in fashionable coats with hats on lower outer wrapper. 15pp. of dutch text with many illustrations, of which coloured, on plates and in text, mainly depicting male fashion, a number of black/white illustrations for tailoring with extensive explanatory text. ADDED: a promotional leaflet by the dutch representative L. van der Heijden-Amsterdam, a bespoke tailor, directed to his [dutch] colleagues, announcing the new collection. A-4 sized. Text printed on recte, with his logo, 4 ills. depict. gent's fashion for the season. AND: a carbon-copy of a typed letter, with letterhead of Hänsel & co., A-5 sized, typed on recte only, informing dealers on the new collection. Both loosely inserted. [Blad No. 22]. SCAN AVAILABLE UPON REQUEST. A 'catalogue', presenting mainly Men's fashions for the season Autumn/Winter 1937'1938, issued for the dutch market, ditributed by the dutch representative of Hänsel & Co., Forst (Lausitz), Germany, L. van der Heijden-Amsterdam. Illustrations show evening-dress, business-wear, hats, sportswear as designed by Peter Paul Junke, raincoats, hats and caps, &c. all tailored after the Hänsel method. A very fine and lavisly illustrated piece of advertising art.

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Book number: 45476

Keywords: male fashion clothing catalogue tailoring season autumn winter sportswear evening dress business dress male promotion advertising publicity tailoring