Aaker, David A

Brand Relevance. Making Competitors Irrelevant

Jossey Bass Wiley. Hardback. Pp: 381. This ground-breaking book clearly defines the concept of brand relevance and shows what it takes to channel innovation and manage the competitive arena so that competition is reduced or eliminated. Throughout the book, branding guru David Aaker explains how brand relevance drives market dynamics using dozens of illustrative case studies involving brands such as Asahi Beer, Prius, Whole Foods Market, Hyundai, Zappos, Wheaties Fuel, Zipcar, Muji, Cafe Steamers, GE, SalesForce.com, and Apple. He reveals how brand teams have turned away from destructive brand preference competition by making other brands irrelevant. Adopting Aaker's brand relevance modeløin which innovative offerings form categories and subcategoriesøprovides dramatic opportunities for brand teams with insight and the ability to lead the market. As Aaker explains, successful brand relevance competition involves four vital tasks: concept generation, concept evaluation, creating barriers to the competition and, critically, actively defining and managing the new category or subcategory. It also involves being on top of the market, the competition, and the technology so that they get the timing right, a crucial element of a successful brand relevance strategy. Brand relevance is a threat as well as an opportunity to firms facing dynamic markets. Aaker shows how to avoid having a brand go into decline because people no longer consider it relevant. Brands that can create and manage new categories or subcategories making competitors irrelevant will prosper while others will be mired in debilitating marketplace battles or will be losing relevance and market position. ISBN: 9780470613580. Cond./Kwaliteit: Goed.

De SlegteProfessional seller

Book number: 3252336

Catalogue: Management & Economie

Keywords: 9780470613580

AAKER, DAVID A., JOACHIMSTHALER, ERICH

Brand Leadership

New York, Free Press, The. 2000. (ISBN: 0-684-83924-5). Hard Cover. Publisher: The Free Press, 2000, V.Good, HB, ISBN: 0-684-83924-5. Very Good.

Mike Long BooksProfessional seller

Book number: 010970

Catalogue: Management

Keywords: 0684839245 0684839245

Aaker, David A.

Building Strong Brands

Free Pr. Hardback. Pp: 380. ISBN: 9780029001516. Cond./Kwaliteit: Goed.

De SlegteProfessional seller

Book number: 1826358

Catalogue: Management & Economie

Keywords: 9780029001516

Aaker, David A.,

Developing Business Strategies.

NY, Wiley, (1995). 4th ed. VG in VG DJ. Moving beyond reactive problem solving into development of a strategic vision.

Crabtree's Collection Old BooksProfessional seller

Book number: BOOKS027337I

Catalogue: Business

DAVID A. AAKER

Developing Business Strategies - 2nd. Ed.

John Wiley Publishing. 1988. Hard Cover. Hardcover/pub.1988/Gd. condition/364 pages - Covers external analysis, cutomer analysis, competition analysis, and developing strategy in mature or stagnant markets. [AH225936]. Good.

Mike Long BooksProfessional seller

Book number: 25936

Catalogue: Sales

Keywords: investment, competition, analysis, sells, corporate, business, stagnant markets, sales

DAVID AAKER

Developing Business Strategies

John Wiley & Sons Publishing. 1992. Hard Cover. Hardcover/pub.1992/Gd. condition/390 pages - Business Strategy explored.. (TA64561z). Good.

Mike Long BooksProfessional seller

Book number: 4561z

Catalogue: Sales

Keywords: corporations, wall street, business, money, profit, investment, stock, management, leadership, global, strategy, how to, instruction, multinational,

AAKER, DAVID A., JOACHIMSTHALER, ERICH

Managing Brand Equity: Capitalizing on the Value of a Brand Name

New York, Free Press, The. 1991. (ISBN: 0-02-900101-3). Hard Cover. Publisher: The Free Press, 1991, V. Good, HB, ISBN: 0-02-900101-3. Very Good/No Jacket.

Mike Long BooksProfessional seller

Book number: 011209

Catalogue: Management

Keywords: intangible property 0029001013 0029001013

AAKER,DAVID A.

MARKTGERICHT STRATEGISCH BELEID

1996, 378 pp. c491

Moby DickProfessional seller

Book number: 217822

Catalogue: General

AAKER, DAVID A.

Strategic Market Management.

New York. John Wiley & Sons, Inc. 2008. Figures in text. Paperback. 322pp. 8vo. Covers slightly rubbed, else very good. ISBN 9780470056233.

Worpsweder AntiquariatProfessional seller

Book number: 885168

Catalogue: Wirtschaftswissenschaften

David A. Aaker (Autor)

Strategic Market Management

, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN21705

Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

David A. Aaker (Autor)

Strategic Market Management

, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN21710

Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

Aaker, David A.:

Strategisches Markt-Management : Wettbewerbsvorteile erkennen - Märkte erschliessen - Strategien entwickeln.

Wiesbaden : Gabler, 1989. XIV, 365 S. : graph. Darst. ; 25 cm Leinen Bibl.-Ex., Guter Zustand. SU fehlt. Free shipping within Germany. Shipping costs to EU-countries: 9.50 EUR, to non-EU-countries: 15.00 EUR.

Antiquariat Thomas HakerProfessional seller

Book number: 574415

Catalogue: Ökonomie-allgemein

Keywords: Strategisches Management, Wirtschaft, Marktwirtschaft ISBN: 9783409133395

AAKER, DAVID A.

Strategisches Markt-Management. Wettbewerbsvorteile erkennen, Märkte erschließen, Strategien entwickeln.

Wiesbaden. Gabler Verlag. 1989. Tabellen und Diagramme im Text. Orig.Leinen. Orig.Umschlag. 365 Seiten. Gr.-8°. Umschlag leicht lichtrandig, Besitzername auf dem Vorsatz, sonst gut erhalten. ISBN 3409133399

Worpsweder AntiquariatProfessional seller

Book number: 885169

Catalogue: Wirtschaftswissenschaften

Aaker David

MARKTGERICHT STRATEGISCH BELEID Aaker David. 1993. Academic Service. Paperback. 389pp.

d922 Goed Paperback 9789052610856

Antiquariaat OvidiusProfessional seller

Book number: 92280

Keywords: ISBN: 9789052610856

Erich Joachimsthaler, David A. Aaker, John A. Quelch ...

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

Harvard Business Press 1999-08-25. 204 S. Taschenbuch Sehr guter Zustand, ohne Namenseintrag Foto und Cover nicht identisch ISBN: 1578511445. sehr gut - gebraucht

buchgenie.de Sigrun WuerteleProfessional seller

Book number: BU230008

Catalogue: Ratgeber