AAKER, DAVID A. & MYERS, JOHN G.

Advertising Management.

Prentice - Hall. 1982 560pp Gebonden Engelstalig met z/w illustraties

Antiquariaat Atsee

Book number: 101334515

Keywords: studieboeken

AAKER & JOHN G. MYERS, DAVID A.

Advertising management. Practical Perspectives.

Englewood Cliffs, Prentice Hall, 1973. Linnen band, 612 pp, 24 cm, Ill.: zwart/wit illustraties. Goed / good.

Bij tij en ontij . . . .

Book number: 29400

Catalogue: Reclame - Advertisement

Keywords: reclame

DAVID A. AAKER

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Adv...

Psychology Press, 1993. Paperback. Looks unread with minute shelfwear only. Used: Like New .

Griffin Books

Book number: 38038

Keywords: Business

AAKER, DAVID A.

Brand Portfolio Strategy. Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Ed./Druk: 1. Gekartonneerd. Pp: 288. The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more. 35,000 first printing. ISBN: 9780743249386. Cond./Kwaliteit: Goed.

Polare

Book number: U2393896

Catalogue: Economie

Keywords: 9780743249386

AAKER, DAVID A.

Building Strong Brands

Free Press, 1996. Pp: 380. Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. ISBN: 9780743232135. Cond./Kwaliteit: Goed.

Polare

Book number: U3541357

Catalogue: Management & Economie

Keywords: 9780743232135

AAKER, DAVID A.

Building Strong Brands.

The Free Press, New York: 1996. Hardcover with dustjacket. Good condition.
¶ 380 pages.

Ad Infinitum Books

Book number: 44564X1

Catalogue: BUSINESS

Keywords: 002900151X

AAKER, DAVID A.

Building Strong Brands

Free Press, New York, 1995. First Edition, Hardcover. Very Good Condition/Very Good. 800 g; X, 388 pages, indexed, and includes chapter notes. Illustrated with some photographs, and diagrams. In original cloth backed boards, with dustjacket. Apart from having been read, the book shows no damage. With compelling case studies and insightful discussion, the author extends the concepts put forth in Managing Brand Equity to create the 1st true owner's manual for brand managers. -- Rear panel blurb Size: 8 vo - over 7¾" - 9¾" Tall. Quantity Available: 1. Shipped Weight: Under 1 kilo.

Syber's Books

Book number: 0233889

Catalogue: Business, Finance & Marketing

Keywords: Management, brand names, intangible property, Valuation Business, Finance & Marketing;

AAKER, DAVID A.

Developing Business Strategies

New York, Wiley, 1984. Ed.: Reprint, 23.75 Cm. Hardcover. 0471871796. Hardcover, very good condition, w. ltly slanted, ltly compressed sp. Ltly tanned p. edges, sme lt soil and soil foxing. A few lt pencil markings, o/w cln and tight. Dj good, ltly rubbed, sme lt marks. Lt tanning on r. flaps, ins. Very Good/Good.

George Cross Books

Book number: 33061

Catalogue: Sales & Marketing

Keywords: Sales & Marketing 0471871796

DAVID A. AAKER

Developing Business Strategies - 2nd. Ed.

John Wiley Publishing. 1988. Hard Cover. Hardcover/pub.1988/Gd. condition/364 pages - Covers external analysis, cutomer analysis, competition analysis, and developing strategy in mature or stagnant markets. [AH225936]. Good.

Mike Long Books

Book number: 25936

Catalogue: Sales

Keywords: investment, competition, analysis, sells, corporate, business, stagnant markets, sales

AAKER, DAVID A.

Developing Business Strategies (Wiley Series on Marketing Management)

Wiley, 1988. Hardcover. 0471602965 Near fine in near fine dust jacket. 2nd printing. Inscribed presentation copy signed by the author.. Fine .

Robinson Street Books, IOBA

Book number: BING7473253

Keywords: 0471602965

DAVID AAKER

Developing Business Strategies

John Wiley & Sons Publishing. 1992. Hard Cover. Hardcover/pub.1992/Gd. condition/390 pages - Business Strategy explored.. (TA64561z). Good.

Mike Long Books

Book number: 4561z

Catalogue: Sales

Keywords: corporations, wall street, business, money, profit, investment, stock, management, leadership, global, strategy, how to, instruction, multinational,

AAKER, DAVID A.,

Developing Business Strategies.

NY, Wiley, (1995). 4th ed. VG in VG DJ. Moving beyond reactive problem solving into development of a strategic vision.

Crabtree's Collection Old Books

Book number: BOOKS027337I

Catalogue: Business

AAKER, EVERETT

Encyclopedia of early television crime fighters. All regular cast members in American crime and mystery series, 1948-1959

McFarland & Company, 2006. Hardcover. Pp: 659. "This reference work includes entries on every player who had a regular role in a crime or mystery series during the early era of television. Entries include the player's real name, family information, education, career preceding the series, marriage, children, death dates, and film and TV role credits"-Provided by publisher. ISBN: 9780786424764. Cond./Kwaliteit: Goed.

Polare

Book number: U3137243

Catalogue: Film / toneel / theater

Keywords: 9780786424764

AAKER, DAVID A.

Management estratégico del mercado.

Barcelona, Editorial Hispano Europea, 1992 4º. 504 páginas. Cubiertas originales en rústica con solapas. Colección Esade, Estudios de la Empresa.

InetLibre S.L.

Book number: 61575

AAKER, DAVID A.

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

Riverside, NJ, Simon & Schuster. 1991. (ISBN: 0029001013) Hardcover with dust jacket, 8vo - over 7¾ - 9¾Tall. Book, In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated. As New/As New.

Empire Booksellers

Book number: 008708

Catalogue: Literature, Language, & Reading

Keywords: 0029001013

AAKER,DAVID A.

Marketing Research.

, Wiley 1986, 3rd edition, Hardcover. Good. Octavo, Pages:677, Hardcover.677 pages.0471838756.Third edition.Ex-library.No dust jacket.
¶ Hardcover.677 pages.0471838756.Third edition.Ex-library.No dust jacket.

LincBook

Book number: 015192

Keywords: Business Marketing

AAKER, DAVID A.; KUMAR, V.; DAY, GEORGE S.

Marketing Research

Hoboken, NJ, U.S.A. John Wiley & Sons, Incorporated, 1998. hardcover. 4to. Very Good .

The Victoria Bookshop

Book number: 102

Catalogue: Social Sciences

Keywords: Economics Marketing Research Business

AAKER, DAVID A.;DAY, GEORGE S.,

Marketing Research.

New York, John Wiley & Sons, 1983. Second Edition (ISBN: 0471097403) 8vo - 7¾" - 9¾" Tall, Hard Cover Good -/No Jacket. 731 pp. Boards are scuffed, rubbed and chipped. Highlighting in text. This book may require extra charges for Priority or International shipping.

Top Notch Books

Book number: 014892A

Keywords: Business Sales Textbook

AAKER, DAVID A.

Marktgericht strategisch beleid

Academic Service, Schoonhoven, 1997, paperback, in goede staat

Mooiboek

Book number: 8149804

AAKER, D.A.

Marktgericht strategisch beleid

Academic Service, 2005. Ed./Druk: 6. Paperback. Pp: 327. ISBN: 9789039520321. Cond./Kwaliteit: Goed.

Polare

Book number: U1601311

Catalogue: Management & Economie

Keywords: 9789039520321

AAKER, DAVID A. & ASSOCIATIE, UTRECHTSE VERTAAL

Marktgericht strategisch beleid

1996. Pp: 378. ISBN: 9789052611747. Cond./Kwaliteit: Goed.

Polare

Book number: U2190731

Catalogue: Economie

Keywords: 9789052611747

AAKER, D.A.

Marktgericht strategisch beleid

Academic Service, 2005. Ed./Druk: 6. Paperback. Pp: 327. ISBN: 9789039520321. Cond./Kwaliteit: Goed.

Polare

Book number: U2190694

Catalogue: Onderwijs

Keywords: 9789039520321

AAKER, DAVID A. (ED.).:

Multivariate Analysis in Marketing: Theory and Application. [Text in English Language].

Wadsworth Publishing Comp., Belmont 1971. IX / 358 pp. Large 8vo. Softcover coated with transparent film, copy out of an official library, library sign on spine, cutting a bit spotted, stamp on title, otherwise fine.

Antiquariat Hagena & Schulte

Book number: 45208

Catalogue: Wirtschaft

AAKER, DAVID A.

Strategic Market Management

2de druk, John Wiley & Sons (New York), 1988, paperback, goede staat, ISBN 0471852627, 364 blz.

Mooiboek

Book number: 8143340

DAVID A. AAKER

Strategic Market Management

U S A, John Wiley & Sons, 1995. 4th Edition, Binding: Soft Cover, Very Good. 8vo - over 7¾ - 9¾ Tall 0471309567 Paperback Paperback. Contents; Part One: Introduction and overview - Business Strategy: The Concept and trends in Its Management. Strategic Market Management: An Overview. Part Two: External Analysis - Customer Analysis. Competitor Nalaysis. Market Analysis. Environemental Analysis. Part Three: Internal Analysis - Self-Analysis. Portfolio Analysis. Part Four: Alternative Business Sytrategies - Obtaining a Substainable Competitive Advantage. Differentiation Strategies. Obtaining An SCA - Low Cost, Focus, and the Preemotive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. Part Five: Implementation and the Planning Process - Impementing the Strategy. Formal Planning Systems. Appendix: Planning Forms. Index. 379 pp.

The London Bookworm

Book number: 073603

Catalogue: Education Learning Business

Keywords: Non Fiction Strategic Market Management