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013520917X BATRA RAJEEV, MYERS JOHN G., AAKER DAVID A., ADVERTISING MANAGEMENT
BATRA RAJEEV, MYERS JOHN G., AAKER DAVID A.
ADVERTISING MANAGEMENT
Prentice Hall, 1996. 754 pages. Illustré de nombreuses photos en noir et blanc dans le texte. Etiquettes de code sur le dos et le 1er plat. Tampon de bibliothèque en page de titre. Trace de colle au dos du 2e plat. Bords des plats frottés. 5th edition. The field of advertising management. Advertising planning and decision making... In-8 Broché. Etat d'usage. Couv. légèrement pliée. Dos frotté. Intérieur acceptable Classification Dewey : 420-Langue anglaise. Anglo-saxon. ISBN: 013520917X.
Le-livre.comProfessional seller
Book number: RO60068153
€  30.90 [Appr.: US$ 35.11 | £UK 27.5 | JP¥ 3937]
Catalogue: LANGUES
Keywords: 013520917X1
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AAKER, DAVID A. & JOHN G. MYERS
Advertising management. Practical Perspectives.
Englewood Cliffs, Prentice Hall, 1973. . Linnen band, 24 cm, 612 pp. Ills.: zwart/wit illustraties. Cond.: goed / good. ISBN: 0130159743.
Bij tij en ontij . . . .Professional seller
Book number: 29400
€  9.50 [Appr.: US$ 10.79 | £UK 8.5 | JP¥ 1210]
Keywords: reclame

 
AAKER, DAVID A.
Brand Leadership.
New York, The Free Press, 2000. Bound with d.j. pp.: 351.
Antiquariaat Bij Nader InzienProfessional seller
Book number: 14517
€  10.00 [Appr.: US$ 11.36 | £UK 9 | JP¥ 1274]

 
D. AAKER
Building Strong Brands
9780029001516 Als nieuw
Moby DickProfessional seller
Book number: 179488
€  15.00 [Appr.: US$ 17.04 | £UK 13.5 | JP¥ 1911]
Catalogue: Extra
Keywords: Extra

 
DAVID A. AAKER
Developing Business Strategies - 2nd. Ed.
John Wiley Publishing. 1988. Hard Cover. Hardcover/pub.1988/Gd. condition/364 pages - Covers external analysis, cutomer analysis, competition analysis, and developing strategy in mature or stagnant markets. [AH225936]. Good.
Mike Long BooksProfessional seller
Book number: 25936
USD 20.14 [Appr.: EURO 17.75 | £UK 15.75 | JP¥ 2259]
Catalogue: Sales
Keywords: investment, competition, analysis, sells, corporate, business, stagnant markets, sales

 
AAKER, DAVID A.,
Developing Business Strategies (Wiley Series on Marketing Management).
U.S.A., Wiley, 1988. Second Edition (ISBN: 0471602965) 8vo - over 7¾" - 9¾" tall, Hard Cover Very Good/Very Good. Jacket has light edgewear, price-clipped. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound.
Top Notch BooksProfessional seller
Book number: 112447
USD 7.00 [Appr.: EURO 6.25 | £UK 5.5 | JP¥ 785]
Keywords: Business Management

 
AAKER, DAVID A.
Developing Business Strategies
Wiley, 1988. Hardcover. 8vo. 364 pp. Wiley Series on Marketing Management. We specialize in fine books in collectible condition. Orders are professionaly packaged and shipped promptly. M46. Fine in Fine Dust Jacket .
Rain Dog BooksProfessional seller
Book number: 64946
USD 10.00 [Appr.: EURO 9 | £UK 8 | JP¥ 1121]
Catalogue: Economics

 
AAKER, DAVID A.
Developing Business Strategies
John Wiley & Sons Inc, 1984. Hardcover. 8vo. 408 pp. Marketing Management. We specialize in fine books in collectible condition. Orders are professionaly packaged and shipped promptly. M46. Fine in Fine Dust Jacket .
Rain Dog BooksProfessional seller
Book number: 64945
USD 10.00 [Appr.: EURO 9 | £UK 8 | JP¥ 1121]
Catalogue: Economics

 
DAVID AAKER
Developing Business Strategies
John Wiley & Sons Publishing. 1992. Hard Cover. Hardcover/pub.1992/Gd. condition/390 pages - Business Strategy explored.. (TA64561z). Good.
Mike Long BooksProfessional seller
Book number: 4561z
USD 20.03 [Appr.: EURO 17.75 | £UK 15.75 | JP¥ 2246]
Catalogue: Sales
Keywords: corporations, wall street, business, money, profit, investment, stock, management, leadership, global, strategy, how to, instruction, multinational,

9780786424764 EVERETT AAKER, Encyclopedia of early television crime fighters. All Regular Cast Members in American Crime and Mystery Series, 1948-1959
EVERETT AAKER
Encyclopedia of early television crime fighters. All Regular Cast Members in American Crime and Mystery Series, 1948-1959
McFarland & Company, 2006. Hardcover. Pp: 659. "This reference work includes entries on every player who had a regular role in a crime or mystery series during the early era of television. Entries include the player's real name, family information, education, career preceding the series, marriage, children, death dates, and film and TV role credits"-Provided by publisher. ISBN: 9780786424764. Cond./Kwaliteit: Goed.
De SlegteProfessional seller
Book number: 96119
€  17.50 [Appr.: US$ 19.88 | £UK 15.75 | JP¥ 2230]
Catalogue: Film & Theater
Keywords: 9780786424764
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AAKER, DAVID A.
Management estratégico del mercado.
Barcelona, Editorial Hispano Europea, 1992 4º. 504 páginas. Cubiertas originales en rústica con solapas. Colección Esade, Estudios de la Empresa.
InetLibre S.L.Professional seller
Book number: 61575
€  12.00 [Appr.: US$ 13.63 | £UK 10.75 | JP¥ 1529]

 
AAKER, DAVID A.
MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Riverside, NJ, Simon & Schuster. 1991. (ISBN: 0029001013) Hardcover with dust jacket, 8vo - over 7¾ - 9¾Tall. Book, In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated. As New/As New.
Folded Corner BooksProfessional seller
Book number: 008708
USD 31.50 [Appr.: EURO 27.75 | £UK 24.75 | JP¥ 3533]
Keywords: 0029001013

 
AAKER, DAVID A.;DAY, GEORGE S.,
Marketing Research.
New York, John Wiley & Sons, 1983. Second Edition (ISBN: 0471097403) 8vo - 7¾" - 9¾" Tall, Hard Cover Good -/No Jacket. 731 pp. Boards are scuffed, rubbed and chipped. Highlighting in text. This book may require extra charges for Priority or International shipping.
Top Notch BooksProfessional seller
Book number: 014892A
USD 3.00 [Appr.: EURO 2.75 | £UK 2.5 | JP¥ 336]
Keywords: Business Sales Textbook

 
DAVID A. AAKER
Marketing Research
Wiley, 1986. 3rd Good. Hardcover, Third edition. 677 pages. Ex-library. Text clean. Wiley Series in Marketing. Out-of-print and antiquarian booksellers since 1933. ISBN: 0471838756
LincBookProfessional seller
Book number: LINCBOOK015192
USD 15.00 [Appr.: EURO 13.25 | £UK 11.75 | JP¥ 1682]
Keywords: Business, Marketing

 
AAKER, DAVID A.
Marketing Research.
John Wiley & Sons, 2010. Edition: 10th International . Paperback, Pages: 728. tenth edition. Used; Good. ISBN10: 0470524618. ISBN13: 9780470524619.
Bookbarn InternationalProfessional seller
Book number: 2368849
GBP 7.99 [Appr.: EURO 9.25 US$ 10.24 | JP¥ 1148]
Catalogue: General
Keywords: ISBN10: 0470524618. ISBN13: 9780470524619.

 
AAKER, DAVID A.; KUMAR, V.; DAY, GEORGE S.
Marketing Research
Hoboken, NJ, U.S.A. "John Wiley & Sons, Incorporated, 1998. hardcover. 4to. Very Good .
The Victoria BookshopProfessional seller
Book number: 102
GBP 7.92 [Appr.: EURO 9 US$ 10.15 | JP¥ 1138]
Catalogue: Social Sciences
Keywords: Economics Marketing Research Business

 
D.A. AAKER
Marktgericht strategisch beleid
Paperback. ISBN: 9789052610856. Cond./Kwaliteit: Goed.
De SlegteProfessional seller
Book number: 1588362
€  13.00 [Appr.: US$ 14.77 | £UK 11.75 | JP¥ 1656]
Keywords: 9789052610856

 
AAKER, DAVID A. & MCLOUGHLIN, DAMIEN
Strategic Market Management: European Edition.
John Wiley & Sons, 2007. Edition: European Edition. Paperback, Pages: 368. Used; Very Good. ISBN10: 0470059869. ISBN13: 9780470059869.
Bookbarn InternationalProfessional seller
Book number: 2088284
GBP 20.94 [Appr.: EURO 23.75 US$ 26.83 | JP¥ 3009]
Catalogue: General
Keywords: ISBN10: 0470059869. ISBN13: 9780470059869.

 
DAVID A. AAKER
Strategic Market Management
U S A, John Wiley & Sons, 1995. 4th Edition, Binding: Soft Cover, Very Good. 8vo - over 7¾ - 9¾ Tall 0471309567 Paperback Paperback. Contents; Part One: Introduction and overview - Business Strategy: The Concept and trends in Its Management. Strategic Market Management: An Overview. Part Two: External Analysis - Customer Analysis. Competitor Nalaysis. Market Analysis. Environemental Analysis. Part Three: Internal Analysis - Self-Analysis. Portfolio Analysis. Part Four: Alternative Business Sytrategies - Obtaining a Substainable Competitive Advantage. Differentiation Strategies. Obtaining An SCA - Low Cost, Focus, and the Preemotive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. Part Five: Implementation and the Planning Process - Impementing the Strategy. Formal Planning Systems. Appendix: Planning Forms. Index. 379 pp.
The London BookwormProfessional seller
Book number: 073603
GBP 20.00 [Appr.: EURO 22.75 US$ 25.62 | JP¥ 2874]
Keywords: Non Fiction Strategic Market Management

 
AAKER, DAVID A.
Strategic Market Management.
John Wiley & Sons, 1988. Edition: 2nd Edition. Paperback, Pages: 364. Ex Library. Used; Good. ISBN10: 0471852627. ISBN13: 9780471852629.
Bookbarn InternationalProfessional seller
Book number: 2183045
GBP 21.82 [Appr.: EURO 24.75 US$ 27.96 | JP¥ 3135]
Catalogue: General
Keywords: ISBN10: 0471852627. ISBN13: 9780471852629.

 
AAKER, DA
Teachers Manual to Accompany Strategic Market Management 4e (Manual).
John Wiley & Sons Inc, 1995. Paperback, Fourth edition. Used; Very Good. ISBN10: 0471086894. ISBN13: 9780471086895.
Bookbarn InternationalProfessional seller
Book number: 2213496
GBP 62.95 [Appr.: EURO 71 US$ 80.65 | JP¥ 9045]
Catalogue: General
Keywords: ISBN10: 0471086894. ISBN13: 9780471086895.

 
DAVID A. AAKER (AUTOR)
Strategic Market Management
, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN/ISSN 9944494070. Gewicht/weight: 2000 gr.
LLU BuchserviceProfessional seller
Book number: BN21710
€  389.90 [Appr.: US$ 443 | £UK 346 | JP¥ 49680]
Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

 
DAVID A. AAKER (AUTOR)
Strategic Market Management
, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN/ISSN 9944494070. Gewicht/weight: 2000 gr.
LLU BuchserviceProfessional seller
Book number: BN21705
€  499.90 [Appr.: US$ 567.98 | £UK 443.5 | JP¥ 63696]
Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

 
AAKER DAVID
MARKTGERICHT STRATEGISCH BELEID Aaker David. 1993. Academic Service. Paperback. 389pp.
d922 Goed Paperback 9789052610856
Antiquariaat OvidiusProfessional seller
Book number: 92280
€  13.00 [Appr.: US$ 14.77 | £UK 11.75 | JP¥ 1656]
Keywords: 9789052610856

 
DAVID A. AAKER / GEORGE S. DAY
Marketing Research.
Wiley, 1990, 4. Aufl./ 4th ed., 784 S./pp., ill. OPpbnd. / Hardcover. (0-471-61351-7) Book in ENGLISH / This book is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. ISBN/ISSN 0-471-61351-7. (entwerteter Archivstempel auf der Impressumseite - sonst SEHR gutes sauberes Exemplar). Gewicht/weight: 1600 gr.
GinkgoPark / AntiQuariat am KollwitzPlatz BerlinProfessional seller
Book number: 190523
€  17.50 [Appr.: US$ 19.88 | £UK 15.75 | JP¥ 2230]
Keywords: 0471613517

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