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AAKER, DAVID A. & MYERS, JOHN G.
Advertising Management.
Prentice - Hall. 1982 560pp Gebonden Engelstalig met z/w illustraties
Antiquariaat Atsee
Book number: 101334515
€  21.50 [Appr.: US$ 28.68 | £UK 18.5 | JP¥ 2759]
Keywords: studieboeken
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 DAVID A. AAKER, Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Adv...
DAVID A. AAKER
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Adv...
Psychology Press, 1993. Paperback. Looks unread with minute shelfwear only. Used: Like New .
Griffin Books
Book number: 38038
USD 34.95 [Appr.: EURO 26.25 | £UK 22.75 | JP¥ 3362]
Keywords: Business
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AAKER, DAVID A.
Brand Portfolio Strategy. Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Ed./Druk: 1. Gekartonneerd. Pp: 288. The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more. 35,000 first printing. ISBN: 9780743249386. Cond./Kwaliteit: Goed.
Polare
Book number: U2393896
€  18.50 [Appr.: US$ 24.68 | £UK 16 | JP¥ 2374]
Catalogue: Economie
Keywords: 9780743249386
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AAKER, DAVID A.
Building Strong Brands
Free Press, New York, 1995. First Edition, Hardcover. Very Good Condition/Very Good. 800 g; X, 388 pages, indexed, and includes chapter notes. Illustrated with some photographs, and diagrams. In original cloth backed boards, with dustjacket. Apart from having been read, the book shows no damage. With compelling case studies and insightful discussion, the author extends the concepts put forth in Managing Brand Equity to create the 1st true owner's manual for brand managers. -- Rear panel blurb Size: 8 vo - over 7¾" - 9¾" Tall. Quantity Available: 1. Shipped Weight: Under 1 kilo.
Syber's Books
Book number: 0233889
AUD 22.00 [Appr.: EURO 15.25 US$ 20.22 | £UK 13.25 | JP¥ 1945]
Keywords: Management, brand names, intangible property, Valuation Business, Finance & Marketing;
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AAKER, DAVID A.
Building Strong Brands.
The Free Press, New York: 1996. Hardcover with dustjacket. Good condition.
¶ 380 pages.
Ad Infinitum Books
Book number: 44564X1
USD 20.00 [Appr.: EURO 15 | £UK 13 | JP¥ 1924]
Catalogue: BUSINESS
Keywords: 002900151X
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DAVID A. AAKER
Developing Business Strategies - 2nd. Ed.
John Wiley Publishing. 1988. Hard Cover. Hardcover/pub.1988/Gd. condition/364 pages - Covers external analysis, cutomer analysis, competition analysis, and developing strategy in mature or stagnant markets. [AH225936]. Good.
Mike Long Books
Book number: 25936
USD 20.14 [Appr.: EURO 15.25 | £UK 13 | JP¥ 1937]
Catalogue: Sales
Keywords: investment, competition, analysis, sells, corporate, business, stagnant markets, sales
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AAKER, DAVID A.
Developing Business Strategies (Wiley Series on Marketing Management)
Wiley, 1988. Hardcover. 0471602965 Near fine in near fine dust jacket. 2nd printing. Inscribed presentation copy signed by the author.. Fine .
Robinson Street Books, IOBA
Book number: BING7473253
USD 24.50 [Appr.: EURO 18.5 | £UK 16 | JP¥ 2357]
Keywords: 0471602965
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DAVID AAKER
Developing Business Strategies
John Wiley & Sons Publishing. 1992. Hard Cover. Hardcover/pub.1992/Gd. condition/390 pages - Business Strategy explored.. (TA64561z). Good.
Mike Long Books
Book number: 4561z
USD 20.03 [Appr.: EURO 15.25 | £UK 13 | JP¥ 1927]
Catalogue: Sales
Keywords: corporations, wall street, business, money, profit, investment, stock, management, leadership, global, strategy, how to, instruction, multinational,
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AAKER, DAVID A.
Developing Business Strategies
New York, Wiley, 1984. Ed.: Reprint, 23.75 Cm. Hardcover. 0471871796. Hardcover, very good condition, w. ltly slanted, ltly compressed sp. Ltly tanned p. edges, sme lt soil and soil foxing. A few lt pencil markings, o/w cln and tight. Dj good, ltly rubbed, sme lt marks. Lt tanning on r. flaps, ins. Very Good/Good.
George Cross Books
Book number: 33061
USD 6.57 [Appr.: EURO 5 | £UK 4.25 | JP¥ 632]
Keywords: Sales & Marketing 0471871796
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AAKER, DAVID A.,
Developing Business Strategies.
NY, Wiley, (1995). 4th ed. VG in VG DJ. Moving beyond reactive problem solving into development of a strategic vision.
Crabtree's Collection Old Books
Book number: BOOKS027337I
USD 14.00 [Appr.: EURO 10.5 | £UK 9.25 | JP¥ 1347]
Catalogue: Business
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AAKER, EVERETT
Encyclopedia of early television crime fighters. All regular cast members in American crime and mystery series, 1948-1959
McFarland & Company, 2006. Hardcover. Pp: 659. "This reference work includes entries on every player who had a regular role in a crime or mystery series during the early era of television. Entries include the player's real name, family information, education, career preceding the series, marriage, children, death dates, and film and TV role credits"-Provided by publisher. ISBN: 9780786424764. Cond./Kwaliteit: Goed.
Polare
Book number: U3137243
€  17.50 [Appr.: US$ 23.35 | £UK 15.25 | JP¥ 2246]
Keywords: 9780786424764
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AAKER, DAVID A.
Management estratégico del mercado.
Barcelona, Editorial Hispano Europea, 1992 4º. 504 páginas. Cubiertas originales en rústica con solapas. Colección Esade, Estudios de la Empresa.
InetLibre S.L.
Book number: 61575
€  12.00 [Appr.: US$ 16.01 | £UK 10.5 | JP¥ 1540]
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AAKER, DAVID A.
Managing Brand Equity. Capitalizing on the Value of a Brand Name
Ed./Druk: 1. Gekartonneerd. Pp: 299. Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly . ISBN: 9780029001011. Cond./Kwaliteit: Goed.
Polare
Book number: U2561910
€  20.00 [Appr.: US$ 26.68 | £UK 17.25 | JP¥ 2567]
Keywords: 9780029001011
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AAKER, DAVID A.
MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Riverside, NJ, Simon & Schuster. 1991. (ISBN: 0029001013) Hardcover with dust jacket, 8vo - over 7¾ - 9¾Tall. Book, In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated. As New/As New.
Empire Booksellers
Book number: 008708
USD 31.50 [Appr.: EURO 23.75 | £UK 20.5 | JP¥ 3030]
Keywords: 0029001013
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AAKER,DAVID A.
Marketing Research.
, Wiley 1986, 3rd edition, Hardcover. Good. Octavo, Pages:677, Hardcover.677 pages.0471838756.Third edition.Ex-library.No dust jacket.
¶ Hardcover.677 pages.0471838756.Third edition.Ex-library.No dust jacket.
LincBook
Book number: 015192
USD 15.00 [Appr.: EURO 11.25 | £UK 9.75 | JP¥ 1443]
Keywords: Business Marketing
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AAKER, DAVID A.;DAY, GEORGE S.,
Marketing Research.
New York, John Wiley & Sons, 1983. Second Edition (ISBN: 0471097403) 8vo - 7¾" - 9¾" Tall, Hard Cover Good -/No Jacket. 731 pp. Boards are scuffed, rubbed and chipped. Highlighting in text. This book may require extra charges for Priority or International shipping.
Top Notch Books
Book number: 014892A
USD 3.00 [Appr.: EURO 2.25 | £UK 2 | JP¥ 289]
Keywords: Business Sales Textbook
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AAKER, DAVID A.; KUMAR, V.; DAY, GEORGE S.
Marketing Research
Hoboken, NJ, U.S.A. John Wiley & Sons, Incorporated, 1998. hardcover. 4to. Very Good .
The Victoria Bookshop
Book number: 102
GBP 12.20 [Appr.: EURO 14.25 US$ 18.92 | JP¥ 1820]
Catalogue: Social Sciences
Keywords: Economics Marketing Research Business
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AAKER, DAVID A. & ASSOCIATIE, UTRECHTSE VERTAAL
Marktgericht strategisch beleid
1996. Pp: 378. ISBN: 9789052611747. Cond./Kwaliteit: Goed.
Polare
Book number: U2190731
€  17.50 [Appr.: US$ 23.35 | £UK 15.25 | JP¥ 2246]
Catalogue: Economie
Keywords: 9789052611747
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AAKER, D.A.
Marktgericht strategisch beleid
Academic Service, 2005. Ed./Druk: 6. Paperback. Pp: 327. ISBN: 9789039520321. Cond./Kwaliteit: Goed.
Polare
Book number: U2190694
€  30.00 [Appr.: US$ 40.02 | £UK 26 | JP¥ 3850]
Keywords: 9789039520321
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AAKER, D.A.
Marktgericht strategisch beleid
Academic Service, 2005. Ed./Druk: 6. Paperback. Pp: 327. ISBN: 9789039520321. Cond./Kwaliteit: Goed.
Polare
Book number: U1601311
€  32.50 [Appr.: US$ 43.36 | £UK 28 | JP¥ 4171]
Keywords: 9789039520321
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 AAKER, DAVID A., Strategic Market Management (Strategic Market Managment)
AAKER, DAVID A.
Strategic Market Management (Strategic Market Managment)
Wiley, 2009-12-30. Paperback. As new clean tight and bright. New .
Griffin Books
Book number: 53964
USD 64.43 [Appr.: EURO 48.5 | £UK 41.75 | JP¥ 6198]
Keywords: Business
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DAVID A. AAKER
Strategic Market Management
U S A, John Wiley & Sons, 1995. 4th Edition, Binding: Soft Cover, Very Good. 8vo - over 7¾ - 9¾ Tall 0471309567 Paperback Paperback. Contents; Part One: Introduction and overview - Business Strategy: The Concept and trends in Its Management. Strategic Market Management: An Overview. Part Two: External Analysis - Customer Analysis. Competitor Nalaysis. Market Analysis. Environemental Analysis. Part Three: Internal Analysis - Self-Analysis. Portfolio Analysis. Part Four: Alternative Business Sytrategies - Obtaining a Substainable Competitive Advantage. Differentiation Strategies. Obtaining An SCA - Low Cost, Focus, and the Preemotive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. Part Five: Implementation and the Planning Process - Impementing the Strategy. Formal Planning Systems. Appendix: Planning Forms. Index. 379 pp.
The London Bookworm
Book number: 073603
GBP 20.00 [Appr.: EURO 23.25 US$ 31.02 | JP¥ 2984]
Keywords: Non Fiction Strategic Market Management
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AAKER, DAVID A. & MCLOUGHLIN, DAMIEN
Strategic market management
John Wiley & Sons, 2007. Paperback. Pp: 354. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fa . ISBN: 9780470059869. Cond./Kwaliteit: Goed.
Polare
Book number: U3369439
€  32.99 [Appr.: US$ 44.01 | £UK 28.5 | JP¥ 4234]
Keywords: 9780470059869
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AAKER, LINDA
A Woman's Odyssey: Journals 1976-1992
Univ. of No. Texas Press, 1994. Hardcover. ISBN: 0929398742. B035452; 293 pp hardcover; contents, covers & dustjacket as new. Very Good in Very Good dust jacket .
Hammonds Books
Book number: 35452
USD 25.00 [Appr.: EURO 18.75 | £UK 16.25 | JP¥ 2405]
Catalogue: Women & Family
Keywords: 0929398742 Aaker
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AAKER, LINDA
Womans Odyssey; Journals 1976 - 1992
University of No. Texas Pre, 1994. Hardcover. ISBN: 0929398742. B035493; 293 pp hardcover, very good contents & dust jacket, as new 1in box A489; 1 in box A374. Very Good in Very Good dust jacket .
Hammonds Books
Book number: 35493
USD 12.00 [Appr.: EURO 9 | £UK 7.75 | JP¥ 1154]
Catalogue: Women & Family
Keywords: 0929398742 Aaker
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