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Ask a question or Order this book Browse our books Search our books Book dealer info | BETTY CROCKER Betty Crocker's $25,000 Recipe Set: Featuring Recipes from World Famous Chefs for Foods That Enchant Men Societe des Cuisiniers Internationaux, 1933. Spiral-Bound Hardcover. Good/No Jacket. Spotting & scratches to metallic covers, pages toned, foxing on page edges, general shelf wear. "Betty Crocker, an invented personal and cultural icon, is a brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, All-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director." -- Wikipedia. Offered for US$ 19.00 by: Yesterday's Muse Books - Book number: 1508276 See more books from our catalog: Cookbooks | |||