Author: McMurtrie, Douglas C.
Title: Can We Get Results from Eye-Straining Typography
Description: Chicago: Ludlow Typography Company, 1929. Printed wraps, stapled. 8vo. 6-1/4 x 9-1/4 inches. 18 pp. First edition thus, 1,500 copies printed. A reprint of an article that first appeared in Printed Salesmanship in November, 1928. A critique of contemporary advertising type design by the noted historian of printing and typography. Scarce. Near Fine, with very minor soiling to front cover. .

Keywords: fine printing, typography, advertising


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