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R. Klanten, K. Bolhofer, S. Ehmann - Out of the Box! Brand Experiences between Pop-Up and Flagship

Title: Out of the Box! Brand Experiences between Pop-Up and Flagship
Description: Gestalten, 2011 Hardcover, 24 x 30 cm, 288 Pages, full color, English, Fine copy. Including an index. ISBN 9783899553741. ¶ From temporary pop-up shops to flagship stores and all manner of novel concepts in between, this book is a collection of cutting-edge brand presentations and retail spaces. The inspiring range of solutions is especially useful for companies and brands that are being forced by the strong influence of e-commerce and the digital realm to explore new approaches for boosting brand image and sales. In short, Out of the Box! presents a compelling range of innovative ways for brands to present themselves and sell their products, offering their discerning, internet-minded customers unforgettable experiences on an emotional level.

Keywords: style

Price: EUR 49.90 = appr. US$ 54.23 Seller: Erik Tonen Books
- Book number: 45418

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