Author: Susie Breuer.
Title: Blue is the New Black. The 10 Step Guide to Developing and Producing a Fashion Collection
Description: NL, B.I.S., 2012 Hardback, 230x175mm, 192p, English edition. ISBN 9789063692810. ¶ ''This book is an absolute must-read for everyone working in fashion or with ambitions to do so.'' Mariette Hoitink This book presents a practical overview, basic but detailed, of the heart of every fashion company: development and production. These are in most cases the teams that work together most intensively with all other departments - from design to legal, sales and marketing. This obviously makes this book a Bible for everyone with ambitions for careers in the buying, product development, and of course, production area. But they are not the only ones for whom this is relevant, for all those fashion professionals who work in design, marketing, sales, csr, legal and financial departments, this book will provide some insight into why they occasionally find their production colleagues reaching their boiling points, running through corridors screaming and banging their heads against walls. I would highly recommend the general reader curious about clothes to give this book a go as well.

Keywords: ontwerp productie


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