Author: Pollay, Richard W - Editor
Title: INFORMATION SOURCES In ADVERTISING HISTORY
Description: Westport: Greenwood Press, 1979. 1st Edition. Red cloth binding with black title lettering stamped to front board and spine. No dust jacket. xiv, 330 pp including index. 9-1/2" x 6-1/4". Light foxing to top edge otherwise a VG+ copy.

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