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FERRELL, O. C.;PRIDE, WILLIAM M. Marketing: Concepts and Strategies
Houghton Mifflin Co. 1991, Seventh Edition. (ISBN: 0395433584) Hard Cover. Corners Bumped, Boards Lightly Soiled/Rubbed, Interior Unmarked, Good Copy. Good/No Jacket.
Offered for US$ 9.96 by: Solanbooks - Book number: 040493