Author: Percy V. Bradshaw
Title: Art in Advertising: A Study of British and American Pictorial Publicity
Description: London, The Press Art School, 1925. First edition. Cloth. A very smart copy of this brightly illustrated work on how art has been used in British and American advertising. An interesting study on the relationship between art and British and American publicity and advertising, with chapters on pictorial composition and design, the advertising agent of Great Britain and America, commercial studios, the art of the poster, notable advertising campaigns, and more. The first edition of this work. Written by Percy V. Bradshaw, former Director of The Press Art School. Illustrated with a frontispiece in colour and numerous black-and-white and colour in-text illustrations. Collated and complete. In the publisher's original cloth binding. Externally, very smart, with some shelf wear to the boards and slight rubbing to the joints and extremities. Small amount of bumping to the head and tail of the spine and extremities. Internally, firmly bound. Pages are bright and clean. Very Good Indeed . Ill.: Not Stated. Very Good Indeed .

Keywords: art publicity advertising history publicity Not Stated


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