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ADAMSON, ALLEN P. Branddigital: Simple Ways Top Brands Succeed in the Digital World
New York, NY, Palgrave Macmillan, 2008. (ISBN: 0230606040) Hardcover , 9.3 x 6.3 x 1.2 inches. PW: Adamson (BrandSimple) explores the new digital branding landscape, its plethora of choices and new terminology, citing corporations such as Nike, Proctor & Gamble and Unilever to demonstrate how the best marketers are using digital tools to build and manage their brands. New.
Offered for US$ 17.97 by: The Recycled Book Shop - Book number: 001090
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