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AAKER, DAVID A. Strategic Market Management (Strtegic Market Management) - 5th Ed.
Wiley, 1998. (ISBN: 0471177431) Paperback , 0.8 x 6.2 x 9.2 inches. Book Description The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Fifth Edition , As New.
Offered for US$ 15.00 by: The Recycled Book Shop - Book number: 001006
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