| Search Antiqbook |
Ask a question or
Order this book
Browse our books
Search our books
Book dealer info
AAKER, DAVID A. Building Strong Brands
Free Press, 1995. (ISBN: 002900151X) Hardcover , 9.4 x 6.5 x 1.4 inches. Very Good / Very Good Jacket. Aaker (marketing, Univ. of California- Berkeley) has written a sequel to his Managing Brand Equity (Free Pr. 1991). In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system. Very Good.
Offered for US$ 20.48 by: The Recycled Book Shop - Book number: 001004
See more books from our catalog: Business/Marketing