Author: Werkman, Casper J.
Title: Trademarks. Their Creation, Psychology and Perception.
Description: Amsterdam, J.H. De Bussy, 1974, cloth, dustj, 8vo, xvi+496 pp., a broady based analysis of the use and construction of modern trademarks; systematic study with 100s of exemples; consumer behavior; design; effects; very good condition. . ISBN: 906054689x.

Keywords: trademark, economics, commerce


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