Author: PRESBREY, FRANK
Title: The History and Development of Advertising
Description: USA: Doubleday, Doran & Company, Inc, 1929. First Edition. Hardcover. ix, [3], 642 pages. Index. Over three-hundred illustrations, including many wonderful black and white plates at back. "The culmination of many years of work in the gathering of material and weaving the story of one of the world's most potent instruments for the development of manufacture, trade and industry." - Foreword. Former library copy rebound in gray buckram with usual markings. No dust jacket. Above-average wear. Binding intact. A worthy reference copy of this fascinating history.; 4to - over 9¾" - 12" tall; Advertising, History, Advertisements, Marketing, Handbills, Siquis, John Houghton, Harmsworth, John Peter Zenger, Ads , Stamp Tax of 1765, John Dunlap, Phineas Taylor Barnum, John E. Powers, John Wanamaker, Cyrus H. K. Curtis, Street Car, Radio. Fair .

Keywords: Business