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[ADVERTISING]. New Zealand advertising agents Charles Haines Ltd's album of proof pulls &c of their advertising for Austin and Ford dating from the late twenties and early thirties.
n.p. A quite large folio cloth album with printed labels; 30 leaves with mounted proofs of magazine (and presumably newspaper) adverts, posters, as well as a quantity of posters, brochures &c loosely inserted. Most of this dates from 1929 and 1930, a few of the loose things date from 1934. ¶ Pretty terrific. Some of this stuff was for the dealers and there are two rather good poster size sheets of stock cuts (illustration and advertisement blocks) for Ford dealers, one for new and one for used. There are a few good “news” posters, one of the amazing results of two baby Austins against “German giants” in the “world's greatest road race”; another on the journey from Sydney to Melbourne in an Austin 12 bolted in top gear. With the Ford advertising there is an emphasis on the Britishness (Scottishness really) of the Fords and one is specifically on “Wool and the Ford Car”.
Offered for AUD 850.00 = appr. US$ 677.45 by: Richard Neylon, Bookseller - Book number: 3842