Author: RAPP, STAN; COLLINS, L.
Title: Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Description: New York, NY, U.S.A. McGraw-Hill Companies, The. 1987. (ISBN: 0-07-051191-8). Hard Cover. Publisher: McGraw-Hill Book Company, 1987, V.Good, HB, ISBN: 0-07-051191-8, 3 pp underling. Very Good.

Keywords: marketing advertising business economics promotion general 0070511918 0070511918


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