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STEINBERG SHIRLEY R., AND KINCHELOE JOE L. (JOINT EDITORS) Kinderculture: The Corporate Construction of Childhood
Boulder, CO, Westview Press. 1997, 3rd printing. (ISBN: 081332310X) Trade Paperback , 8vo - over 7¾" - 9¾" tall. x, 270 pp. biblio.; 24 cm. Tight, clean copy. "America is a corporatized society defined by our culture of consumerism. One of the groups most targeted by corporations is children and youth. TV, movies, radio, video games, toys, books, and fast food are all directed specifically at consumers under 18. By marketing directly to kids, advertisers have produced a 'kinderculture.' The first edition of Kinderculture: The Corporate Construction of Childhood created a discourse that exposed the lack of understanding, education, and contextualization in this new children's culture. This new edition adds discussions on the icons that shape the values and consciousness of children, including hip hop, Disney, Buffy the Vampire Slayer, Harry Potter, professional wrestling, Nickelodeon, Weekly Reader, video games, Barbie, McDonald's, and the Home Alone movies. Through entertaining and insightful essays, contributors drawn from the fields of cultural studies, communications, and education analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe reveal to readers the impact our prefab, purchasing-obsessed culture has on our children-and on our beliefs about childhood." - Publisher. "The Edge: Critical Studies in Educational Theory." AS NEW. Contents: Introduction : no more secrets: kinderculture, information saturation, and the postmodern childhood / Shirley R. Steinberg and Joe L. Kincheloe -- Home alone and 'bad to the bone': the advent of a postmodern childhood / Joe L. Kincheloe -- Are Disney movies good for your kids? / Henry A. Giroux -- From Sesame street to Barney and friends: television as teacher / Eleanor Blair Hilty -- Beavis and Butt-Head: no future for postmodern youth / Douglas Kellner -- Video games and the emergence of interactive media for children / Eugene F. Provenzo Jr. -- Mighty morphin Power Rangers: the aesthetics of phallo-militaristic justice / Peter McLaren and Janet Morris -- "Mom, it's not real!" children constructing childhood through reading horror fiction / Linda K. Christian-Smith and Jean I. Erdman -- Reading children's magazines: kinderculture and popular culture / Alan A. Block -- Professional wrestling and youth culture: teasing, taunting, and the containment of civility / Aaron David Gresson III -- Dealing from the bottom of the deck: the business of trading cards, past to present / Murry R. Nelson and Shirley R. Steinberg -- The bitch who has everything / Shirley R. Steinberg --Multiculturalism and the American dream / Jeanne Brady -- Anything you want: women and children in popular culture / Jan Jipson and Ursi Reynolds -- McDonald's, power, and children: Ronald McDonald (aka Ray Kroc) does it all for you / Joe L. Kincheloe. Fine.
Offered for US$ 12.00 by: Left Coast Books - Book number: 008893