Author: JEFKINS, FRANK
Title: The Secrets of Successful Direct Response Marketing
Description: Heinemann Professional. 1990. (ISBN: 9780434909032). Paperback. Paperback in good condition. Each book in the "Secrets" series is designed as a management aid for business practitioners, business and communications students and personnel involved in marketing, sales and finance. This volume examines the pros and cons of direct mail marketing and explains how a company can invest in the most successful and economical form of this advertising technique. It invites the reader to decide how direct marketing can best be applied profitably to their own business. Used: Acceptable.

Keywords: 9780434909032


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