Author: JANE, CUNNINGHAM
Title: Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Description: Cyan Books Marshall Cavendish. 2006. (ISBN: 9781904879961). Hardcover, 23.4 x 16 x 2.6 white. Condition very good. Cunningham and Roberts have not only created an enjoyable , deeply absorbing book, but they have also opened up a whole new area for marketers that is sure to stimulate debate and lead to the re-evaluation of existing marketing models and approaches . For men and women alike , this is the 'must read' marketing title of the year so far. The Times, February 17, 2007 The argument of Inside Her Pretty Little Head is that companies that appeal to women are the ones that win. It is tempting to scoff at the pseudo-science of caricaturing gender roles and then codifying them for business. But many of the names that crop up as effective marketers to women -Apple and Tesco, for instance -are among the world's most successful businesses. Is it time to start asking companies not only for profits forecasts, but whether they are in touch with their feminine side?. Used: Acceptable.

Keywords: 9781904879961


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