Author: McKenna, Regis
Title: Who's Afraid of Big Blue? How Companies Are Challenging I B M-and Winning
Description: Reading, MA: Addison Wesley, 1988. First Edition. Hardcover. ISBN: 0201155745. Very Good in Very Good dust jacket; Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets; 218 pages.
Keywords: 0201155745 Companies IBM Mckenna, Regis Computer Information Technology Business 1st Edition
See more books from our catalog: Business::Companies
Title: Who's Afraid of Big Blue? How Companies Are Challenging I B M-and Winning
Description: Reading, MA: Addison Wesley, 1988. First Edition. Hardcover. ISBN: 0201155745. Very Good in Very Good dust jacket; Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets; 218 pages.
Keywords: 0201155745 Companies IBM Mckenna, Regis Computer Information Technology Business 1st Edition
Price: US$ 10.00 Seller: Gibson's Books
- Book number: 40825
- Book number: 40825
See more books from our catalog: Business::Companies