Author: Ries, Al and Jack Trout
Title: Marketing Warfare
Description: New York, NY: Mcgraw Hill, 1986. First Edition. Hardcover. ISBN: 007052730X. Very Good in Very Good dust jacket; Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates; 216 pages.

Keywords: 007052730X Marketing Business Ries, Al 1st Edition Trout, Jack


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