Author: DELI-MAATSCHAPPIJ AMSTERDAM -
Title: Notes on Sumatra Tobacco. Distributed 'gratis' (free of charge) at the Calcotta International Exhibition 1883-1884.
Description: [Amsterdam], s.n. [..], 1883. Small 8°., original printed and decorated wrappers. 21pp. Decorative initials, decorative head-and-tail pieces, text printed within a red border. 2 Tables of which 1 large folded at the end, resp. being: Statement sheuring (sic!) the quantity of Tobacco produced by the Deli Maatschappij on its own Estates and the prices obtained for the same, &: Statement sheuring (sic!) the total quantity of Tobacco produced and prepared for the European market on the East Coast of Sumatra and prices obtained for the same on the dutch market from the beginning of the cultivation. (1865) (Deli, Serdang, Langkat). Promotional brochure supplying information on tobacco cultivation at East Coast Sumatra, on various Deli estates at Serdang and Langkat, including results of international tobacco auctions as held at Amsterdam, with prices fetched in dutch currency from its very beginning in 1865. An interesting piece of sales promotion, spread free of any charge amongs visitors and participants/competitors at the Calcutta International Exhibition, 1883-1884. A very nicely executed ephemeric piece in very good condition. Rare.

Keywords: tobacco deli estates sales promotion publicity advertising competition commerce ephemera international exhibition universal calcutta colonialism sumatra colonialism indonesia southeast asia 19thc