Author: ENGEL, JAMES F., MARTIN R. WARSHAW, THOMAS C. KINNEAR Title: Promotional Strategy : Managing the Marketing Communications Process
Description: Homewood: Irwin, 1979. 4th Edition.. Original Blue Cloth. 8vo, 754 pages, illustrated.. Very Good .
Keywords: James F. Engel Martin R. Warshaw Thomas C. Kinnear Business Marketing
Price: GBP 7.12 = appr. US$ 10.17 Seller: Philip Emery
- Book number: 005529
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