Author: Rodgers, F. G. "Buck" with Robert L. Shook, foreword by Thomas J. Peters, Title: The IBM Way: insights into the world's most successful marketing organization.
Description: NY, Harper Row, (1986). 1st ed 5th ptg. VG in VG DJ. Everything that makes IBM IBM, an only an insider can know.
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Price: US$ 12.00 Seller: Crabtree's Collection Old Books
- Book number: BOOKS011730I
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