Author: SOMMERS, SUSAN
Title: Building Media Relations
Description: Irwin Publishing. 2002. (ISBN: 9780772528605). Paperback. Book, Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "How to establish, maintain, and develop long-term relationships with the media". This is the definiteive manual on how to work professinally and productively with Canadian media.To illustrate campaign strategies the authro carefully details the phases, from research through evaluation, using seven actual award-winning media relations campaigns. Throughout the book, Susan Sommers stresses the positive benefits of a healthy, supportive relationship between media and government, corporations, businesses and non-profit organizations."a1. Very Good.

Keywords: 9780772528605 MEDIA