Author: Mullins, John W.
Title: THE NEW BUSINESS ROAD TEST. What entrepreneurs and executives should do before writing a business plan.
Description: Harlow, Financial Times / Prentice Hall, 2006. 2nd edition 305 pp. Pb. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence. near fine condition

Keywords: management, , ,