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CZERNIAWSKI, RICHARD D. Creating Brand Loyalty: THE MANAGEMENT OF POWER POSITIONING AND REALLY GREAT ADVERTISING
New York, AMACOM (American Management Association), June 1, 1999, First printing. Paperback. 0814405010. 298pp. 1.00 x 9.50 x 7.25 includes analyzed print/magazine ads, how-tos, etc. Shelfwear., Near Fine .
Offered for US$ 68.50 by: Aardvark Books - Book number: 55397