KLEIN, ERICA LEVY

Write Great Ads: A Step by Step Approach

Somerset, New Jersey, U.S.A. John Wiley & Sons Inc. 1990. (ISBN: 0-471-50703-2). Soft Cover. Publisher: John Wiley & Sons, Inc. 1990,Good, Soft Cover, ISBN: 0-471-50703-2. Good.

Mike Long BooksProfessional seller

Book number: 011325

Catalogue: Advertising

Keywords: advertising copy business economics promotion 0471507032 0471507032

SANDAGE, C. H., FRYBURGER, VERNON, ROTZOLL, KIM

Advertising Theory and Practice Tenth Edition

Richard D. Irwin, Inc. 1979. (ISBN: 0-256-02174-0). Hard Cover. Publisher: Richard D. Irwin, Inc. 1979, Good, HB, ISBN: 0-256-02174-0. Good.

Mike Long BooksProfessional seller

Book number: 004258

Catalogue: Advertising

Keywords: advertising theory practice 0256021740 0256021740

SCHULTZ, DON E, MARTIN, DENNIS, BROWN, WILLIAM P.

Strategic Advertising Campaigns Second Edition

Chicago, Illinois, Crain Books. 1984. (ISBN: 0-87251-089-1). Hard Cover. Publisher: Crain Books, 1984, Good, HB, ISBN: 0-87251-089-1. Good.

Mike Long BooksProfessional seller

Book number: 004224

Catalogue: Advertising

Keywords: advertising marketing communication consumer strategy research 0872510891 0872510891

WELBORN, RALPH; KASTEN, VINCE

The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value

Somerset, New Jersey, U.S.A. John Wiley & Sons Inc. 2003. (ISBN: 0-471-32772-7). Soft Cover. Publisher: John Wiley & Sons, Inc. 2003, V.Good, HB, ISBN: 0-471-32772-7. Very Good.

Mike Long BooksProfessional seller

Book number: 011548

Catalogue: Advertising

Keywords: business networks strategic alliances enterprises 0471327727 0471327727