(The John E. Bassett & Co.).

Mr. Janus: A Two-Headed Tale: The Face Towards the North [and] the Face Towards the East. [Charming & Original Advertising Booklet for the John E. Bassett & Co. Hardware Store]

New Haven: [Printed by the Press of Curtiss & Bradley for John E. Bassett & Co.], circa [1896]. [1896]. New Haven: [Printed by the Press of Curtiss & Bradley for John E. Bassett & Co.], circa [1896]. [1896]. Very good. - Oblong duodecimo (12mo), 4-7/8 inches high by 5-3/4 inches wide. Softcover, bound in tan wraps, titled & decorated in black & maroon on both covers, the rear cover cleverly being upside down. There is a tiny chip to the top corner of one cover as well as a small chip out from the bottom front corner and a larger chip with a piece out from the top edge of the other cover. [16] unnumbered pages, with half the pages in the booklet printed upside down from the other half as inspired by the clever title "Mr. Janus". The text & decorations are printed in black & red. Very good. Cleverly titled as explained in the introductory text "Mr. Janus and Ourselves", "Surprising as it may seem we occasionally find people who do not know that we have an entrance to their store from State Street.. Remember, however, that it is just as easy to enter by our Chapel Street door should you come from that direction.." The oldest business in New Haven and, reputedly, one of the oldest hardware stores in the U.S. The John E. Bassett & Co. store added an extra building connected to the store in 1881, which had an entrance on State Street. In his introductory text, Bassett writes that The John E. Bassett & Co. has an entrance on State Street "and..we've run around the corner for over fifteen years." This would suggest the date of this brochure to be circa 1896. This clever advertising booklet subtly promotes the stores merchandise through well-written essays such as "Skating at Lake Whitney", thus advertising their skates, and so on. Very good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 99624

Catalogue: Advertising

Keywords: ADVERTISING; HARDWARE STORE; MR. JANUS: A TWO-HEADED TALE; THE FACE TOWARDS THE NORTH; THE FACE TOWARDS THE EAST; THE JOHN E. BASSETT & CO.; OLDEST BUSINESS IN NEW HAVEN; CONNECTICUT; CHAPEL STREET; STATE STREET; 19TH CENTURY; NINETEENTH CENTURY.

(Dixon Company).

The Skyscraper.

Chicago, IL: Dixon Company, circa [1910]. [1910]. - 12mo [6-1/4 inches high by 3-1/2 inches wide], softcover bound in printed light blue wraps. The wraps are soiled & faded around the edges with the top half-inch of each wrap detached. [16] pages, including 14 full-page black-and-white illustrations. 1 signature is detached. Good.

This promotional piece for Dixon's heating and ventilating systems and power plants is illustrated with pictures of large commercial buildings in which their equipment has been installed. Good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 22894

Catalogue: Advertising

Keywords: ADVERTISING; PROMOTIONAL BROCHURE; THE SKYSCRAPER; DIXON COMPANY; HEATING SYSTEMS; VENTILATING SYSTEMS; VACUUM HEATING SYSTEM; SKYSCRAPERS; COMMERCIAL BUILDINGS; ILLUSTRATIONS.

Holme, Bryan.

Advertising: Reflections of a Century.

New York: The Viking Press, (1982). (1982). - Quarto [12-1/8 inches high by 9-1/8 inches wide, black cloth in a dust wrapper. The bottom edges of the covers & the tail of the spine are faded. The dust jacket is rubbed & the top corner of its front panel is creased with a short tear. 324 pages. Profusely illustrated in color and black & white. Very good.

First edition. Very good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 19690

Catalogue: Advertising

Keywords: ADVERTISING; ART; GRAPHIC DESIGN; COMMERCIAL ART; ADVERTISEMENTS; POSTERS; MAGAZINE COVERS; ARTISTS; ILLUSTRATORS; ADVERTISING: REFLECTIONS OF A CENTURY; BRYAN HOLME; FIRST EDITION; 1ST EDITION.

Hunt, Robert; editor.

The Advertising Parade: An Anthology of Good Advertisements Published in 1928.

New York and London: Harper & Brothers, Publishers, (1930). (1930). - Quarto [approximately 11 inches high by 8-3/8 inches wide], cloth backed boards in a dust wrapper. The binding is lightly rubbed, bumped & soiled and the head of the spine is faded. There is a small dent to the front cover. The dust jacket is rubbed, soiled & chipped with a piece out of the head of the spine. The titling on the spine is faded. xiv & 172 pages. Profusely illustrated in black & white with pictorial ads. The top edge is foxed. The gutters are darkened & there are some small stains & some light soiling to the rear endpaper. The hinges are just starting to crack. Good.

First edition.

Inscribed by the editor Robert Hunt and signed in full on the front endpaper.

Out of 300 advertisements chosen by the editor, four judges representing the advertising agency, the public, the advertiser and the publisher made the final selection of 150 advertisements to be included in the book. Good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 24877

Catalogue: Advertising

Keywords: ADVERTISING; THE ADVERTISING PARADE: An Anthology of Good Advertisements Published in 1928; robert hunt; inscribed; signed; signature; autograph; first edition; 1st edition.

Levitan, Eli L.

Animation Art in the Commercial Film

New York: Reinhold Publishing Corporation, (1960). (1960). - Quarto, cloth, in a dust wrapper. The covers are slightly darkened around the edges with some very light staining to the front cover. The dust jacket is rubbed, chipped & soiled with small pieces out. 128 pages. There are small areas of soiling to the front pastedown. Profuse black-and-white illustrations. Very good in a good dust wrapper. Very good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 7635

Catalogue: Advertising

Keywords: ANIMATION; ANIMATION ART IN THE COMMERCIAL FILM; ELI L. LEVITAN; ANIMATORS; COMMERCIALS; TELEVISION COMMERCIALS; ADVERTISING.

Mercer, Frank A.

Modern Publicity 1952-1953. 22nd Issue of Art and Industry's International Annual of Advertising Art.

London and New York: The Studio Publications, [1953]. [1953]. - Quarto [11-3/8 inches high by 8-7/8 inches wide], cloth in a dust wrapper. There is light spotting to the top edge of the rear cover. The dust jacket is chipped & slightly darkened with tears & small pieces out. The rear fold is partially detached. 130 & xiv pages. Profusely illustrated in color and black & white. An owner's name is stamped on the front pastedown & on the fore-edge. Very good in a fair dust jacket. Good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 32336

Catalogue: Advertising

Keywords: ART; COMMERCIAL ART; GRAPHIC DESIGN; ADVERTISING; MODERN PUBLICITY 1952-1953; ART AND INDUSTRY; INTERNATIONAL ANNUAL OF ADVERTISING ART; FRANK A. MERCER; POSTERS; PRESS ADVERTISING; DIRECT MAIL; SHOWCARDS; PACKAGING.

(Beecham's Pills).

Beecham's Help to Scholars, Containing Arithmetical Tables and Signs, Weights and Measures, Geographical and Drawing Definitions, and Other Useful Information Arranged Progressively. Published by the Proprietor of "Beecham's Pills" with the View of Rendering Some Assistance to the Youth of the Country. The Publication of Beecham's Help to Scholars Commenced in July, 1890, Since When 27,000,000 Copies Have Been Given Away. --January 1909. (Cover Title).

New York: Proprietor of Beecham's Pills, 1909. 1909. - 12mo [5-5/8 inches high by 4-1/4 inches wide], softcover bound in printed tan wrappers with a pictorial ad for Beecham's pills in black & tan on the rear wrap. The wraps are lightly bumped & soiled with a small stain to the bottom edge of the front wrap. At the top of the front wrap, the name of a pharmacy is stamped where a printed line is ruled for "Name". 16 pages with an ad for Beecham's pills on the inside front wrap & a list of abbreviations and foreign phrases in common use on the rear wrap. There is light staining to the top margins of pages 6 and 7. Very good.

The ad on the rear wrap depicts ladies wearing the latest fashions above the legend "Fashions Come and Fashions Go but Beecham's Pills Go On Forever". Very good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 22737

Catalogue: Advertising

Keywords: ADVERTISING; ADS; MEDICINE; DIGESTION; BEECHAM'S PILLS; BEECHAM'S HELP TO SCHOLARS; ARITHMETICAL TABLES; WEIGHTS AND MEASURES; GEOGRAPHY; GEOMETRY; PUNCTUATION; ABBREVIATIONS; PICTORIAL AD; FASHION.

(Quirk, Susan). (Soos, Jack).

America the Beautiful.

(Westfield, MA: Strathmore Paper Company, 1984),, 1984). - Large octavo, softcover bound into cream wrappers with a cream plastic ring binder. The wraps are slightly bumped with a "Lindenmeyr Graphic Resource Center" label mounted on the rear wrap. The front wrap is slightly darkened. 8 full-size sheets on various colored stock are overlaid with 3 or 4 partial sheets cut out to form a full-page layered picture by Susan Quirk illustrating an aspect of the American landscape. Also with illustrations & text on the partial sheets. On the opposite pages are poems by Jack Soos and information about the stock used. Very good. Very good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 20736

Catalogue: Advertising

Keywords: ADVERTISING; PROMOTION; PAPER SAMPLES; STRATHMORE PAPER COMPANY; AMERICA THE BEAUTIFUL; LANDSCAPES; ILLUSTRATOR; SUSAN QUIRK; POEMS; JACK SOOS.

Rockwell, Norman; Loewy, Raymond; Sarra, Valentino; Howard, William; Busse, P.P.; Smith, Lou; Cleeton, Glen U.; Lockwood, David.

Best National Advertising of the Year. Volume 1. 1948 - 1949.

Chicago, IL: Milline Publishing Company, (1949). (1949). Chicago, IL: Milline Publishing Company, (1949). (1949). Good. - Quarto, 13-1/2 inches high by 10-1/2 inches wide. Hardcover, bound in burgundy cloth titled in gilt on the front cover and in black on the spine with a device in gilt on the front cover. The spine is darkened and there is some dampstaining along the inner edge of the front cover. The corners and head & tail of the spine are bumped. 160 pages, with 139 full page color and black & white illustrations of advertisements. The text block is cracked at page 17 and the book is very lightly shaken. There is minor foxing to the last few pages. Good. First edition. The brief forewords are by S.R. Bernstein, Reginald Clough and Eldridge Peterson. The selections of the advertisements were made by Norman Rockwell, Raymond Loewy, Valentino Sarra, William Howard, P.P. Busse, Lou Smith, Glen U. Cleeton and David Lockwood. Good .

Blue Mountain Books & Manuscripts, Ltd.Professional seller

Book number: 98754

Catalogue: Advertising

Keywords: COMMERCIAL ART; BEST NATIONAL ADVERTISING OF THE YEAR; ILLUSTRATED; COLOR PLATES; ADS; S.R. BERNSTEIN; REGINALD CLOUGH; ELDRIDGE PETERSON; NORMAN ROCKWELL; RAYMOND LOEWY; VALENTINO SARRA; WILLIAM HOWARD; P.P. BUSSE; LOU SMITH; GLEN U. CLEETON; DAVID LOCKW