ADVERTISING - KELLOGG'S WAY OF DIETING -

Keep on the Sunny Side of Life. A new way of Living.

S.I., Kellogg Company, 1933. Small 8°., original coloured and illustrated wrappers, stapled. 32pp. 6 coloured plates, coloured illustrations in text, tables in text, table of contents. A guide to slimming, diets and dieting published by Kellogg, with useful information and recipes and menues, for short or longer periods (7-day dieting programme) in order to achieve the ideal weight accourding to height (with an explanatory table), in which obesitas is introduces as Public Enemy No. 1. What happens to the food you eat; the alimentary time-table, dangers of cathartics, laxative food, dieting for charm (fitting into fashionable female clothing), &c. A lavishly illustrated promotional guide. Very good copy.

Antiquarian Booksellers GemilangProfessional seller

Book number: 48113

Keywords: kellog food advertising publicity slimming dieting diet fashion obesitas reducing weight size recipe menue food nutrition value