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London, The SMTP Press, 2004, First Edition. Hard Cover with dust jacket, 8vo - over 7¾" - 9¾" tall. Written for the emerging generation of marketers who are transforming their brands and their customer relationships in the new world of online, multichannel marketing. The first book of its kind to present tested and proven solutions targeted directly at sophisticated, brand sensitive marketers, answering numerous questions along the way. The free end page is taken up with a SIGNED message by the author dated 10/04. Gold sticker stating same to front cover. 341 pages including index. Near Fine/Near Fine. Signed by Author.

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