Deutsch  Français  Nederlands 

Holtorf, Cornelius - Archeology Is a Brand!. The Meaning of Archaeology in Contemporary Popular Culture

 1526111891,
Left Coast Press, 2007. Paperback. Pp: 183. What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work. ISBN: 9781598741797. Cond./Kwaliteit: Goed.
EUR 15.00 [Appr.: US$ 16.29 | £UK 13 | JP¥ 2547] Book number 2513122

is offered by:


De Slegte Antwerpen / Gent / Leuven / Mechelen / Leiden / Rotterdam / Amsterdam
Wapper 5, 2000, Antwerpen, Belgium Tel.: +32 (0)9 225 12 52
Email: info@deslegte.be
Member of ILAB 




  Order this book

Ask for information

Back to your search results