HATTWICK, MELVIN S. - HOW TO USE PSYCHOLOGY FOR BETTER ADVERTISING

Prentice-Hall, 1950/1950/1956, 3rd printing. 1956. Hardcover . Hardback, quarto, maroon and black on light tan cloth, xvi + 376 pages, VG+/no dj. Binding snug, immaculate unmarked interior, printed throughout on coated stock. Externally quite nice, very clean, square corners, wear limited to normal very shallow bumping spine ends. Numerous (b&w) illustrations, tables and graphs throughout. Index of Authors and Contributors + General Index. Due to size & weight, Priority or International order will require additional shipping charges. Very Good.

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