BERNAYS, EDWARD L.; SWIFT, PAUL (EDITOR) - The Later Years : Public Relations Insights, 1956-1986 - Edward L. Bernays

USA: H & M, 1986. First Edition. Paperback. ISBN: 0961764201. 152 pages. Commemorates the unique relationship between Edward L. Bernays and the Public Relations Quarterly. Bernays was considered the dean of modern public relations. He also helped introduce and popularize the works of his uncle Sigmund Freud to the English-speaking world. Clean, bright and unmarked. Tight and square. Light wear and rubbing to covers. Nice copy.; 8vo - over 7¾" - 9¾" tall; PUBLIC RELATIONS BUSINESS ECONOMICS The Later Years : Public Relations Insights, 1956-1986 Edward L. Spin Control Media Manipulation Spinmeister Campaigns Marketing Advertising sales Selling Master Genius Commemorates the unique relationship between Edw. Very Good .

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