Edwards, Dianna - Catalog Design : the Art of Creating Desire / Written by Dianna Edwards ; Designed by Robert Valentine

Gloucester. Mass. : Rockport Publishers 2001. Second Edition. An exceptional copy; fine in an equally fine dw. now mylar-sleeved. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered. Literally as new.; 160 pages; Description: 160 p. : col. ill. ; 29 cm. Subjects: Commercial catalogs --Advertising. Direct-mail --Direct marketing. Summary: A profile of the most successful and controversial catalogs today.ISBN: 1564967514.

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