Bacon, Frank R. Jr. and Thomas W. Butler Jr.: - Planned Innovation: A Dynamic Approach To Strategic Planning and the Successful Development of New Products.

Indust. Developmetn Division Inst. of Science and Technology The University of Michigan, 1981 2nd Ed., H/B blue cloth bds, gold lettering on front and spine, VG, bds a little bent and a bit dusty, contents fine and tight, pp243.

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