MARK TUNGATE - Fashion Brands: Branding Style from Armani to Zara

London, Kogan Page Ltd. 2011. (ISBN: 0749453052) Hard Cover, 9.5 x 6.25 inches. Book and jacket in mint unread condition. 264pp. A wide-ranging study of fashion including marketing, objects of desire, logos, advertising, store design, psychology and the media, Full of first-hand interviews with key players, this work analyses every aspect of fashion from a marketing perspective. As New/As New.

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