CHAPMAN, MERRILL R - In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters
Apress, Berkeley, CA, 2003, 1st Ed. Hardbound, Ill: Marc F. Richard.. This book is "National Lampoon" meets Peter Drucker. It is a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and provides an educational and vastly entertaining examination of why they didn't work. Foreword by Joel Spolsky, Illustrated by Marc F Richard. LCCN 2003009863. 252 Pgs. Description text copyright 2007 ISBN: 1590591046. Fine in Good DJ. Paper DJ. 8vo..
EUR 19.55 [Appr.: US$ 29.29 | £UK 17.75 | JP¥ 2587] Booknumber: 13158
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