[Automobile Promotional Brochure] - The NEW LASALLE

Detroit: Cadillac Printing Co, (n. d.). 1st printing, ca 1935. Dark blue paper covers, with color image of the LaSalle to the front cover, white lettering underneath. Now housed in a clear archival mylar sleeve. Unpaginated, though 10 pages. Filled with illustrations of various body styles, as well as mechanical systems. Landscape format: 8-3/4" x 11-1/4". Some modest wear to covers, dealership stamp affixed to p. 1 upper right corner. Overall, VG+. "LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques brands - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs." [Wiki].