CHESKIN, LOUIS - Business without Gambling: How Successful Marketers Use Scientific Methods

USA: Quadrangle/New York Times, 1963. First Edition. Hardcover. 255 pages. Index. Black and white photographic plates. Cheskin was a renowned marketer with many successes to his name, including the development of the Marlboro man. In this book he "unveils tested techniques which guarantee sales success." - from dust jacket. Book clean and unmarked with light wear. Binding tight. Average wear to dust jacket which is now preserved in glossy new archival-grade Brodart. A quality copy of this classic marketing work.; 8vo - over 7¾" - 9¾" tall; Business Marketers Marketing Research Scientific Methods Sales Psychology Color Colour Packaging Design Image. Very Good in Good dust jacket .

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