BURNS, ALVIN C.; BUSH, RONALD F. - Marketing Research - Second Edition

Upper Saddle River, NJ: Prentice Hall PTR, 1998. Second Edition. Hardcover. ISBN: 0138966060. 637 pages plus index. "The integration of SPSS for Windows is an important part of our book's personality. With this new edition we have moved to SPSS Version 7.5 The improvements in SPSS have worked to make our package stronger as now the output and graphing aspects of SPSS are much better." - from Preface. Clean and unmarked. Light wear. Nice copy. Includes CD.; 4to - over 9¾" - 12" tall; MARKETING RESEARCH BUSINESS ECONOMICS Burns, Alvin C.; Bush, Ronald F. Marketing Research - Second Edition 637 pages plus index. "The integration of SPSS for Windows is an important part of our book's personality. With this new edition we have moved. Very Good .

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