CHESKIN, LOUIS - How to Predict What People Will Buy - the Key to Motivation Research

New York: Liveright, 1957. First Edition. Hardcover. 241 pages. Index. "Reveals the formulas and step-by-step case histories of packages, trademarks and ads of national and regional brands and how they were pre-tested to assure success. Learn how the amazing science of Motivation Research can help you in your business to write your own success story." - from dust jacket. Author was director of the Color Research Institute. Former owner's ink stamps upon front free endpaper else unmarked. Average wear. Sound working copy. Dust jacket now preserved in glossy new archival-grade Brodart cover.; 8vo - over 7¾" - 9¾" tall; How to Predict What People Will Buy - The Key to Motivation Research Motivation Research can help you in your business to write your own success story." - from dust jacket. Author was director of the Color Research Institute. Consumer Behavior Behaviour. Good in Fair dust jacket .

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