MAHIN, John Lee - Advertising: Selling the Consumer

N.p. [New York], Doubleday, Page & Company, 1914. Hardcover. Small 8vo. Burgundy cloth, gilt. xviii, 260pp. Illustrations. Very good. A "tight and bright" first edition of this early text on modern advertising techniques. From the library of Lloyd C. Stark (1886-1972), governor of Missouri, with his big, bold pencilled ownership signature and year (1916) on the front flyleaf. Perfect textbook for a budding politico! An interesting association copy of this uncommon title. .

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