FRAZIER, GARY; INGENE, CHARLES, ET AL., EDS/ - Efficiency and Effectiveness in Marketing

New York, American Marketing Association, 1999. Ed.: First Thus, 28 Cm. Paperback. ISBN: 0002. Large softcover, fair condition, w. ltly tanne, ltly rubbed wraps--lt marks, sme lt soil. Lt rippling at sp fr and r. Ltly bumped corners, sme v. lt edgwr. Ltly tanned p. edges, sme lt soil, ltly tanned ins wraps. In sp split, a few loose pp. Sig on 1st. Fair/Wraps.

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