AAKER, DAVID A. & KUMAR, V. & DAY, GEORGE S. - Marketing Research.

John Wiley & Sons, 2003. Edition: 8th Edition. Hardcover, Pages: 800. Eighth edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2942747 Used; Good. ISBN: 9780471451686.

GBP 3.17 [Appr.: EURO 3.75 US$ 4.23 | JP¥ 627] Book number 2942747

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