BERNAYS, EDWARD L. - Crystallizing Public Opinion

New York: Boni and Liveright, 1923. First Edition. Hardcover. "Sets down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - Foreword. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as 'The Father of Spin'. In his 1965 autobiography, 'Biography of an Idea', Bernays wrote "Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me." viii, [3], 12-218 pp. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Prior owner's signature upon front free endpaper otherwise contents unmarked. Somewhat above-average wear and spotting to original navy cloth. Rubbing to gilt lettering upon backstrip which bears faint writing near bottom. Binding intact. Includes replica second edition dust jacket. A sound and rare first edition example of this public relations classic. Cole p.27, Larson 6, Lasswell Casey & Smith p.32; 8vo - over 7¾" - 9¾" tall; Public Relations History Founder Propaganda Herd Group Maniuplation Control Politics Spin Politics Marketing. Good .

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