AAKER, DAVID A. & KUMAR, V. & DAY, GEORGE S. - Marketing Research.

John Wiley & Sons, 1995. Edition: 5th Edition. Hardcover, Pages: 800. Fifth edition. Hardback copy. No dust jacket. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2224529 Used; Good. ISBN: 9780471552543.

GBP 3.77 [Appr.: EURO 4.5 US$ 5.09 | JP¥ 748] Book number 2224529

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